Sunday, 13 May 2007

No wonder they're popular

The previously known "Budgie Smugglers" might need renaming after the unveiling of a men's swimwear range, designed to "lift and promote" - even when the water is chilly.
Australian label aussieBum has sold more than 250,000 pairs of Wonderjocks - which feature a special posing pouch - since their launch in November and is expecting even bigger things from its swimmers.
"When you walk out of cold water, everything gets sucked up into no-man's land," aussieBum founder Sean Ashby explained. "This is going to make the most of what's still there."
The swimwear range became available on the company's website only last week but is already selling more than 2000 pairs a day - at $32.95 each.

"Basically, the Wonderjock does for men what the Wonderbra does for women, it lifts and promotes," Mr Ashby said. "It all comes down to where your jewels sit and by putting them in this cup it not only makes the package look better, it's more comfortable."

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