It has just been anounced that world-renowned Spanish jewelry and accessories brand TOUS has named Grammy award-winning artist Kylie Minogue the face of the brand globally.
The partnership will extend through 2010 and will feature Minogue in the brands print, outdoor and online advertising campaigns.
The 2008 campaign is set to be shot abroad in November and will be unveiled in June of 2008.
"Kylie represents our values because she shows herself as a strong woman and she always sets the trend. She's fresh, dynamic and as sweet as TOUS is.", says Rosa Tous the creative Director of the firm.
Kylie's first association with TOUS was at the world premiere of her film "White Diamond" on 16th October where she wore a TOUS signature design. Kylie, traveled to TOUS headquarters in Manresa, Spain to hand select to the jewelry to complement her gown.
"I was immediately attracted to TOUS," said Kylie. "It's a fabulous brand, rich in heritage and I am excited to be a part of it all. The more I to learn about the company and their history, the more I appreciate the TOUS brand."she said.
Since 1920, TOUS has been a pioneer in creating pret a porter jewelry and pride themselves on crafting innovative yet sophisticated jewelry designed to be an accompaniment to daily life. The brand continues to expand internationally.
It other huge news, It was anounced tonight that Kylie will celebrate her 40th Birthday next year with her fans by commencing another world tour.