Posh TV show fails to woo US

Victoria Beckham's bid to woo Americans has backfired with damning reviews of a reality TV show that she hoped would overturn her image as a sour-faced diva.

The New York Post called Monday night's show "an orgy of self-indulgence" and described Beckham as "vapid and condescending".

Beckham, 33, wife of British soccer legend David Beckham, arrived in Los Angeles last week in a media blitz promoting the couple as style icons and mega-celebrities both on and off the soccer field.

Viewing figures released on Tuesday showed that the NBC program documenting Beckham's house-hunting, attempts to get a US driving licence and lessons on surviving an earthquake was the third-most watched show in its time slot on Monday.

Some 4.9 million people tuned in, but more watched repeats of US ABC's Wife Swap and two CBS sitcoms.

So with all the hype of the Beckhams arriving do we really care? I have chosen not to publish any stories or the move thus far as this is exactly what they want..publicity.